All Posts by Bethanie

About the Author

Use your website to test your startup idea– Its Time Podcast (013)

Use your website to test your startup idea

Use your website to test your startup idea

It's Time Podcast

Episode 013 - Bethanie learns how to leverage her website to test her value proposition, her key messaging and narrow in on her target market. (29 minutes)

You can create a website in minutes for under $20. A powerful way to use my site is to create landing pages to test my business idea, identify who is my target market, and test my value proposition. All it takes is time and a tiny, tiny ad budget (as little at $5)!

Learn the steps Bethanie is taking to test out everything that she has learned about her product, her value proposition and narrowing in on her target market. With these 3 power moves, you can get a much clearer gauge of how hot your stuff really is!

You can also text NOW to 38470 to sign up for our exclusive free email resources and check out the show notes & links can be found at: ItsTimePodcast.com. Please share your thoughts! Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118.

Show Notes:

Create a strong value proposition first.
I may use a simpler formula, see my episode last week that talked about answering these 4 questions and examples of who do it really well.  Last week's episode about value prop

 
In one sentence you should be able to answer these four questions
1. What are you selling?
2. What is the benefit of using it?
3. Who is the target customer?
4. What makes your offering different than the competitors?

Here is a website that has a worksheet for your value proposition.   Click here to read the article

About those long sales pages!
Here is a great article with a really, really long infographic that breaks down the whole page section by section. Super useful for anyone creating a sales page, in my opinion. Click here to read

Start here to begin testing your idea with cheap Facebook Ads & Google Adwords
This is the StartupBros website and they lay out step by step what you need to do to start this in easy to understand terms This article only focuses on Google but they offer at $100 Adwords credit, so technically, you can run the whole sha-bang for free!  In order to do this, ideally you have access to your website and you can create a couple of landing pages.  The only thing StartupBros changed was the headline. Again, they only tested in Google but that is just as valid as my approach in Facebook. But for my example, I have two distinct value props, so I will need to create two landing pages. Startup Bros did the same landing pages but ONLY changed the headline 4 times.   Click here to read the article and get your $100 Google Adwords credit

Going deep into testing your website.
ConversionXL is a great resource to really do deep into topic on conversions for your website.  This post talks about getting deep into understanding why testing is so key to making sure your site is converting (meaning people take whatever action you ask them to) as good as possible.  If you are new to building your website, don't read this.  It will just overwhelm you.   Click here to read the article

WordPress is my fr-emeny tonight. I can't figure out how to embed these documents on this page. If you want the two documents below, please email me and I will send them to you. I just need to get help making it easy to get them here for you to download. In the meantime, shoot me an email at bethanie@memnto.co (not .com) and I will email them to you personally. Sorry about the hassle. 🙁
Website Stranger Test Documents - So you can have your friends look at your website and see if they can tell you what they think you do based on your messaging on your website. Golden, a little scary but super duper important to test your site on a few people BEFORE you pay for any test advertising.
Marketing Change Log - My spreadsheet that I use to keep track of what I change on my landing pages and in ads. There may be a better way to do this but I just use Excel because I love Excel! You knew I was a geek, right? No? Well, now you do.

This week's sponsor:  Monica Shah

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.

***MUST LISTEN - The full interview with Monica Shah  ~15 minutes

Good News:

Bus drivers asks passenger to give on his behalf.

Stephen Humphries noticed a man balled up trying to stay warm and dry during a horrible rainstorm on a cold Friday night.  As a passenger boarded he asked the passenger to run across the street and give the money to the old homeless man.  The passenger later decided to pay it forward to the bus driver. 

http://www.mirror.co.uk/news/uk-news/bus-driver-who-stopped-give-6978092


Music Featured on this episode:
Samuel Boisvert, Midnight Camp Style, Symphony Orchestra


Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

How valuable is your value proposition – Its Time Podcast (012)

How valuable is your value proposition?

It's Time Podcast

If you can't state your value in one sentence, you need to do better!  Episode 012 -  (29 minutes)

Guess what?   You need to have a kickass website.  Or you cannot have one and just continue to renew your yellow pages ad. Good luck with that one!

Your website is the first step.  The second step is to be super crystal clear about what you do, who you're helping, the benefit to them and what makes you different from everyone else.  You may chuckle and think you get it but listen to a couple of the examples in the show and you may rethink that my friend.

Share your thoughts! Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118.

You can also text NOW to 38470 to sign up for our exclusive free email resources and check out the show notes & links can be found at: ItsTimePodcast.com.

Show Notes:

Clearly stating your value proposition:

In one sentence you should be able to answer these four questions:
1. What are you selling?
2. What is the benefit of using it?
3. Who is the target customer?
4. What makes your offering different from your competitors?


My AMAZING WordPress Theme.  Thrive Themes has amazing training videos too about increasing conversion and opt-ins.  The theme is designed to help you build landing pages and high converting pages. It takes the guess work out of it. You can spend the time researching how to build a high converting page or you can just page a reasonable fee for something else to be the expert and you can leverage their knowledge. I bought the theme subscription which includes the lead plug-ins and content building plug-ins that make beautiful web pages.
Click here to access Thrive Themes.

Business Name Ideas - Great infographic.  If you opt-in, they send you a quick name creation checklist, which I found to be super helpful but of course I found it after I named my business.  But hopefully you can use it!  Click here

My plug-in list:

Google Analytics - You need to setup an account with Google first, they will give you a unique code for your website.  You will then need to setup this (or another Google Analytics plug-in) and enter your code.  You may have to login with your username and password, depending on the plug-in.  Click here

SEO Plug-in for your site - Yoast SEO - Plug-in (free) - This will help you get found on search engines for your niche (keywords).  Click here

Fiverr - $5 Marketplace - Click here

Value Proposition Examples discussed in the podcast:
WordPress - Click here

Mint - Click here
Zapier - Click here
Soundcloud - Click here
Uber - Click here
Synthesis - Click here
Square - Click here
Dropbox - Click here


Music Featured on this episode:
Monks - Topher Mohr and Alex Elena - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

Talking about your startup on social media – Its Time Podcast (011)

Talking about your startup on social media

It's Time Podcast

Episode 011 - Social media channels have become a part of how business communicates but it should be your only plan. (29 minutes)

One would think to an effective marketer you only have to know what matters to you. Guess again. If you don’t know how to do it right, you can spend eons doing it wrong.

Share your thoughts! Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118.

You can also text NOW to 38470 to sign up for our exclusive free email resources and check out the show notes & links can be found at: ItsTimePodcast.com.

Show Notes:

Marketing Research Resources:

BuzzSumo - Social media content, research and trending tool. KNOW YOUR KEYWORDS before you start the 14 day trial. Click here

Dale Carnegie - How to Win Friends and Influence People book - It's great but it's BIG.  Click here to go to Amazon to order it.

Email Providers: You would use these to capture your customer's names and email addresses from your website (or manually) and you would use their service to send out your newsletters.  These providers will keep track of customers email subscriptions and unsubscribes and send any email correspondence.  They all offers standard email services and analytics so you can measure which emails people open and which ones they don't.

This is just a partial list.  There are many, many more than this.
aWeber - click here
Constant Contact - click here
MailChimp - click here
Robly - click here

My AMAZING WordPress Theme.  Thrive Themes has amazing training videos too about increasing conversion and opt-ins.  The theme is designed to help you build landing pages and high converting pages. It takes the guess work out of it. You can spend the time researching how to build a high converting page or you can just page a reasonable fee for something else to be the expert and you can leverage their knowledge. I bought the theme subscription which includes the lead plug-ins and content building plug-ins that make beautiful web pages.
Click here to access Thrive Themes.


This week's sponsor:  Monica Shah

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.


Good News:

Jimmy Fallon & Justin Timberland help me understand #hashtags

Funny skit about hashtags.  They were super annoying to me until I knew they actually matter.
Click here to watch the video.


Music Featured on this episode:
Monks - Topher Mohr and Alex Elena - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

Why you need to be grateful for what you have – Its Time Podcast

Why you need to be grateful for what you have

It's Time Podcast

be grateful for what you have

Bethanie and Morganna were the best of friends. They were sent to each other to save their respective lives. And they did. Even though they had very little, they both learned why they need to be grateful for what they had.

Every day is a gift.

You have a purpose.

You matter and remember to cherish the people in your life because every single moment is important.

Tell someone else they matter too. It's amazing how often we forget.

A Butterfly's Journey...to a New Normal
Barbara J Hopkinson

A Butterfly's Journey...to a New Normal ​  
Please visit Barbara's site. Click here to visit A Butterfly's Journey

A Butterfly’s Journey (ABJ) has a mission to help individuals and families struggling with grief after the loss of a child, or other traumatic loss, to find hope and a new normal. We do that through grief recovery classes, through providing a comprehensive online Resource Center, and through our photo shoots to allow grievers to express themselves simply, visually and emotionally to spark discussion. We also provide assistance to other community, healthcare and grief support organizations through education and resources. Our founder and our board have all suffered traumatic loss and contribute in memory of their loved ones, in an effort to help others heal.

Music Featured on this episode:
Days Are Long - Silent Partner - YT
Ether - Silent Partner - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

Marketing is about the customer not you – Its Time Podcast (010)

Marketing is about the customer, not you

It's Time Podcast

Episode 010 - If you don't know how to do it right, you can spend eons doing it wrong. (36 minutes)

One would think to be an effective marketer you only have to know what matters to you. Guess again. If you don’t know how to do it right, you can spend eons doing it wrong.

Marketing can be a scary, scary place. Learn how Bethanie determines which market to focus on as she begins to market her company to while her head spins determining which social media platforms will help her reach the people that she can serve.

Share your thoughts! Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118.

You can also text NOW to 38470 to sign up for our exclusive free email resources and check out the show notes & links can be found at: ItsTimePodcast.com.

Show Notes:

My AMAZING WordPress Theme.  Thrive Themes has amazing training videos too.  The theme is designed to help you build landing pages and high converting pages.  You can spend the time researching how to build a high converting page or you can just page a reasonable fee for something else to be the expert and you can leverage their knowledge. I bought the theme subscription which includes the lead plug-ins and content building plug-ins that make beautiful web pages.
Click here to access Thrive Themes.

Marketing Resources:

QuickSprout - Neil Patel - Great blogs, extremely thorough and detailed. Click here.

Backlinko – Brian Dean - Great tips to expand your website presence, backlinks and visibility.  Join his email list! Click here.

Convince & Convert - Tons of marketing detail about everything marketing.  It may be a bit overwhelming at first.  Jay Baer and his team send 4 emails a week.  Each email focuses on a particular topic such as digital marketing, content marketing and so on.  The emails are curating the best content around that topic.  Tons of  useful information but you need to be disciplined to be able to read them. Click here.

Coschedule - Love, love, love the content that Nathan Ellering.  They send short and actionable checklist style guides. They are focused on a particular area to help you improve your marketing processes.  Or if you were like me and didn't have any marketing processes, so this was right up my alley.  I would highly recommend signing up for their opt-in too.  Click here.

*
*COOL HEADLINE HELP** CoSchedule has this cool tool called Headline Analyzer.  You can enter the headline for your next piece of content and see if it is a good headline.  And don't feel bad if the first few headlines you create may not be that good.  Don't worry, you'll get better.  Click here.


This week's sponsor:  Monica Shah

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.


Good News:

Doctors perform a miracle surgery to reattach toddlers head

16 month old Jackson Taylor was in an accident with his 9 year sister and his mom. When they collide with another car at 70 MPH.  The impact of the accident separated Jackson's vertebrae and caused an internal decapitation.  Doctors performed a miracle surgery to reattach his head to his body.  And they did it!
Click here to read the full story.


Music Featured on this episode:
Believer - Silent Partner - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

Monica Shah Interview – Its Time Podcast

Monica Shah Interview

with Bethanie Nonami

It's Time Podcast

I am so honored to have worked with Monica Shah. In this Monica Shah interview you will hear why I love Monica so much!

monica shah interview

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Moving beyond fear – Its Time Podcast (009)

Moving Beyond Fear

It's Time Podcast

Episode 009 - Bethanie spends months identifying her target market but not doing the really hard stuff because she is afraid to fail. (39 minutes)
Bethanie follows advice of the top leaders in software that guided her down the path of narrowing down on her target market. But there is a problem. Her target market isn't her target market!

moving beyond fear

Bethanie learns that identifying her target market is becoming one discovery after another that tends to lead her down a road just more busy work.

However, Bethanie realizes she has to set, aim and fire.  Otherwise, she may never launch this software company.  What she uncovers is a big ball of fear that is blocking her from doing the really, really tough stuff.  Busy work is easy.  Busy work can be urgent.  But in this case, busy work was not important at all.

Share your thoughts!!!  Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118. Don't forget to sign up for pure awesomeness, click here.

This week's sponsor:  Monica Shah

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.

***MUST LISTEN - The full interview with Monica Shah  ~15 minutes

Show Notes:

Small Business Resources
Free Consulting and support funded by the SBA (Small Business Administration)

SBDC - Small Business Development Center - Free business planning, consulting help in topics ranging from marketing, business plans, government contracting, import/export and much, much more.  FREE HELP PEOPLE!!!!   Click here.

SCORE - Again, free.  Mostly retired business owners and corporate executive.  More like a mentoring network, that regular consulting.  Tremendous team here to support you.  Click here.


Good News:

High School Principal receives a gift of a lifetime from her students


Music Featured on this episode:
Transition - Jason Shaw
Another Perspective - Silent Partner - YT


Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

How do you research your business idea, not how I did! – Its Time Podcast (008)

How to research your business idea the right way...for me

It's Time Podcast

Here's what's about to go down (ep 008) - 41 minutes

Geeez.  I know it seems like a long one but I hope you find it useful. Learn with Bethanie as she follows the industry standard of lean startup methodology.  Then learns she wasted MONTHS talking to the wrong people.  But's it's all good. She learned what not to do next time. 

lean startup

Get tips and step by step instructions on how she did it and what resources she used to start to figure out her ideal customers and what her ideal target market looked like was nothing like she thought it was going to be!!  What???

Share your thoughts!!!  Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118. Don't forget to sign up for pure awesomeness, click here..


Show Notes:

Resources that really helped my on researching my target:

UX| The Practical Essentials of Real World UX by Brendan Bolton-Klinger
My Fav course on UX development.  I think the course is geared towards people that do this for a living but it was chocked full of great info and super duper helpful.  I was so happy to have found this.  It was free when I took it but if you have to pay for it, do it!  
Udemy Course - click here
Brendan Bolton-Klinger Twitter - @learnux

Lean Startup Book by Eric Reis, click here.  This book is great for anyone starting a business, thinking about starting a new business or expanding their existing business.

UX for Lean Startup by Laura Klein. Click here. Great book for everyone starting out and easy to understand and read.  And dare I say fun?  I really enjoyed this book.

Amy Hoy - A....different approach to identifying your target market.  She is honest, no BS and may not be for everyone but I like her. You will have to judge for yourself.  Click here.

Other well known resources around target market research and development:

Full disclosure.  I didn't read these (maybe I shouda, huh?) but I believe they are the foundation for Eric's book above.  If you are ​an avid reader, then you may want to check them out.  But I have not personally read them.   Check out the reviews on Amazon before you buy.  Psssst  - They both have blogs too.

Alexander Osterwalder - Value Proposition Design - How to Create Products and Services Customers Want (Strategyzer). Click here

Alexander Osterwalder - Business Model Generation - A Handbook for Visionaries, Game Changers and Challengers. Click here. This book is the one that he business model canvas that I talked about was based on with the questions about "What problems am I solving?", "Who is my customer?, etc.

Steve Blank - Startup Owner's Manual - Step-by-step Guide to Building a Great Company - Click here.  This is the latest book he has, so I would assume it is updated. 


Good News:

Tony Robbins - Session with Reschaud.  The quality is not the best. (~7 mins)


Music Featured on this episode:
Big Car Thief - Autonatix.com

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia by Samual Boisvert

YT = YouTube Free Audio Library

Stories about startup struggles – Its Time Podcast (007)

Stories about startup struggles & why you must fail fast.

It's Time Podcast

stories about startup struggles

Do you have a burning passion to bring your idea to the world? What if no one else thinks it’s a good idea. Do you keep going? Do you give up and just walk away? In this episode Bethanie has to make some serious decisions about whether or not to continue to pursue her dram business.

Share your thoughts!!!  Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118. Don't forget to sign up for pure awesomeness, click here.

This week's sponsor:  Monica Shah

FREE MONEY MAGNET, REVENUE TRACKING AND MORE: ​  
Please visit Monica's Money Website 

Visit Monica's Website: ​  Please visit Revenue Breakthrough's Website 

Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.

I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.

***MUST LISTEN - The full interview with Monica Shah  ~15 minutes

Show Notes:

Fiverr - $5 Marketplace - Click Here

​Here is a quick video on how to look at Fiverr objectively and make sure you don't get taken for your money.  The video is a bit old but still good.
https://www.youtube.com/watch?v=kVSp8pitEo4


Good News:

Jim Carey - 2014 Graduation Commencement Speech at the Maharishi University (26 minutes)

https://www.youtube.com/watch?v=V80-gPkpH6M


Music Featured on this episode:
Funkytown Superstition by Samual Boisvert
For All You Know by RW Smith - YT
Magic Marker by Silent Partner - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia by Samual Boisvert

YT = YouTube Free Audio Library

Moving Beyond Fear – Its Time Podcast (006)

Moving Beyond Fear

It's Time Podcast

Episode 006 - Fear often stops many of us from living our dreams.  What if it didn't? How could your life be different? (25 minutes)

moving beyond fear

Fear is the biggest thing stopping me from starting Memnto. If I allow fear to take over, it certainly will.

Using a technique I learned at Tony Robbins' Unleash the Power Within, I go through a process of determining what is the absolute worst thing that can happen if I do this.  If you take the same technique and apply it to any aspect of your life, you too will see how to take fear's power away.

You have the ability to move beyond fear too.

Share your thoughts!!!  Shoot us a line at info@itstimepodcast.com. Or give us a shout at (786) 548-1118. Don't forget to sign up for pure awesomeness, click here..

This week's sponsor:  Memento

Guess what? You're already here! To learn more about what motivated Bethanie to work on Memento, click here.

Please make sure you opt-in to get pure awesomesauce, click here.


Show Notes:

Share your thoughts!  Call or email us!


Good News:

Alan Watts - Philospher, Professor and Poet

This short clip changed my life and it helped me realize that I can do anything that I love.  I still have to figure it all out but I will.  This inspired me to step outside of my comfort zone.

Full YouTube video - 15 minutes

Alan Watts' website, click here


Music Featured on this episode:
InMotion - Hugh and Jason Shaw
Days are Long - Silent Partner - YT
Magic Market - Silent Partner - YT

Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
Westfalia

YT = YouTube Free Audio Library

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