Moving Beyond Fear
It's Time Podcast
Episode 009 - Bethanie spends months identifying her target market but not doing the really hard stuff because she is afraid to fail. (39 minutes)
Bethanie follows advice of the top leaders in software that guided her down the path of narrowing down on her target market. But there is a problem. Her target market isn't her target market!
Bethanie learns that identifying her target market is becoming one discovery after another that tends to lead her down a road just more busy work.
However, Bethanie realizes she has to set, aim and fire. Otherwise, she may never launch this software company. What she uncovers is a big ball of fear that is blocking her from doing the really, really tough stuff. Busy work is easy. Busy work can be urgent. But in this case, busy work was not important at all.
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This week's sponsor: Monica Shah
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Monica Shah is a small business owner, MBA grad and business professor. I have my MBA from the Kellogg School of Management (the business school at Northwestern University). I am also an adjunct business professor in New York City, where I teach marketing and business plan classes. But first and foremost, I’m an entrepreneur, a corporate escapee and a lover of everything in the business world.
I’m also passionate about guiding women through the process of leaving corporate to start their own companies. Leaving corporate was the biggest gift I’ve ever given myself. I’m happy to be the Sherpa who guides newbies to the other side – safely and profitably.
***MUST LISTEN - The full interview with Monica Shah ~15 minutes
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Music Featured on this episode:
Transition - Jason Shaw
Another Perspective - Silent Partner - YT
Music Featured on every episode:
Cry - YT
Monks - YT
Turn on - YT
YT = YouTube Free Audio Library